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Many large and small businesses have a website that do not attract visitors and don't bring about any sales. These websites are reasonably non-functional and a fantastic marketing opportunity does to waste. Before engaging in web design and website development, it's crucial to do some preliminary research. For example identifying the target market and the resulting keyword research are necessary factors to consider prior to website implementation.

You should communicate your objective to your web designer and web developer prior to the start of the web design project. These objectives for the website might consist of the following:

- Search engines should crawl the website.
- The website should be well ranked for the targeted keywords.
- When people find the website via search engines in the SERP, the client must be enticed to visit the website.
- The website should attract new customers.

Below is a checklist that covers the important points of setting up a new website. The comments are not complete and does not go in depth details:

The Website Name
Use keywords related to what your business is about in the URL so that visitors can easily remember the URL and have an idea of what the webpage is about.

Website Hosting
You should chose a hosting company that offers reliable and personal service, with minimal downtime.

Target your right market
Before building the website, you should select your target market. The age group, educational level and technical knowledge are some of the factors that you should know. You should also do your keyword research. It will be impossible to optimize keywords without knowing your target market.

Keyword Research
From the web design phase to the development, keyword research is needed as it affects the content and every aspect of the website. All pages in a website should have the necessary keyword or key phrase.

The Website Content
Your website content should have the necessary keyword. The content should be easy to read by the visitors and should be written in a natural way instead of stuffing your content with lots keywords.

Contact Us page
The 'Contact Us' page should establish trust and credibility. Put all the methods people can contact you, for example, phone number, your full address, emails and the necessary person to contact.

The Meta Tags and Page Titles
The Keyword tags, Description tags and Page Titles must be optimally set. The resulting Search Engine Results Page (SERP) listing must be inviting.

The Website Template
It is important that all the pages are consistent, have the same look and feel, and are attractive. Create a Website Template that defines the layout, theme, style, colours and Fonts. A Website Template will also speed up development.

Navigation
Choose the navigation style - vertical or horizontal are the alternatives. Also choose the style of the Menus and Sub Menus. Above all, page navigation must be simple and easy.